Naming I Brand Development I Creative Concepting I Packaging Design I Retail Design

Approached by Jockey's product development team to create the look and feel for 2 new products, a girdle / Spanx for men, and a new color collection that will only be sold at Target.   People search for comfort regularly in their daily lives. And in a time and culture where it is more common to have sedentary professions, staying fit and toned can sometimes be an obstacle. To counteract this difficulty, people look for ways to supplement their limited exercise. Jockey introduces their own line of shapewear for men that compress that extra bit of ‘cushion’ around the torso, and accentuate the strong parts of a man’s physique. Confidence in appearance then translates to confidence and contentment in their daily lives. The idea is that not only does this shapewear evoke more self-confidence with its physique enhancing technologies, but its cotton-rich fabric is also so comfortable a man will look forward to wearing it every day.

Product Name: Jockey Shapewear

Perspective:  Jockey Innovation to High-tech / High-style Shapewear (Scientific Approach)

Jockey introduces a brilliant and multi-purpose boxer brief that is comfortable with its knit weave, and combined with its reversibility and

range of vibrant colors will make it the most attractive boxer on the market for young men. It’s for the consumer who wants more underneath than typical, bland underwear that is still supportive and comfortable to wear on a regular basis. They will want to wear their colorful underwear from Jockey because it inspires their mood and frees their spirit.

Jockey Bold Color Collection

Message Concept: Jockey encourages its target audience to liven up and improve their lifestyle by splashing it with color. Color does this because it injects energy into – and brings to life – everything we see and do. The idea of life evokes that sense of freedom of expression,

which color impresses upon a person. So by adding color to their underwear, the Jockey consumer can ramp up the excitement and attain that feeling of living life to the fullest.

Add color. Add fun.