Facing any challenge, Renée leads with intention and purpose. She is a data-driven and methodical strategist and Multicultural Creative Director with 21 years of building brands while leading diverse and cross-functional teams holistically across omnichannel marketing. Her experience expands from B2B, D2C, CPG, digital products, e-commerce, and social experiences for startups and Fortune 500 brands.
Renée brings a diverse and interdisciplinary background to her role as a founding partner of
RST Creatives. Leading multiple user-centered initiatives for clients such as Mcdonald's, Hallmark, Coca-Cola, Visa, Sony Pictures, Procter & Gamble, Johnson & Johnson, and non for profits UNDP, Y-Malawi, and World Relief. Before starting RST Creatives, she spent the first 5 years of her career as a creative lead at notable firms such as Leo Burnett, Foote Cone, and Belding in a large digital agency environment.
She holds a Bachelor of Fine Arts cum laude in Visual Communication from Northern Illinois University, and a master’s in Interdisciplinary Art and Cultural Studies from Columbia College, Chicago. Ongoing continuing education through Stanford University, IDEO, and Acumen. Her vast education from design thinking to cognitive psychology and its effects on building brands and emotionally connecting with the end-user. Renee possesses a global perspective and is keenly aware of the nuances of the cognitive and cultural divergence that impact human behavior and a client’s business and growth.
Shifting the narrative and lecturing on “ Global Design“ and “ The Effects of Globalization on Arts, Humanities, Media & Culture.“ Renée is an adjunct professor and an interdisciplinary artist, as well as a strong advocate for social justice and gender equality in the states and abroad. She is most proud of serving the disempowered, through World Relief, Y-Malawi, the Commons Los Angeles, and United Nations. Her exhibition body of work examines the construct of identity and feminism of women as they adhere to social, political, and religious influence within their culture.
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